Insights

FocusHow to Sell a Rhino in 90 Seconds

If you had only 90 seconds to sell a rhino, what would you do?

It's always hard to recover from a bad first impression. What does a Rhino have to do with this? When giving a sales presentation you're first ninety seconds is all you really have to make the sale. To get your audience to move from point A – zero interest, to point B – your desired response, in under two minutes you have to first hook their attention.

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Bullet PointsTargeting Bullets Effectively

What is it about bullet points that drive men and women to drink? Could it be that some presenters speak every word they put on the screen? Perhaps they’re just lazy. Or maybe it’s because they fire off so many at once that most miss their target. We’ve all fallen into the bullet trap at one time or another. Bullets aren’t evil. In fact, they can be very effective if targeted right. Aim is important and here are a few secrets to help you hit your mark in your next presentation.

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