What is it about bullet points that drive men and women to drink? Could it be that some presenters speak every word they put on the screen? Perhaps they're just lazy. Or maybe it's because they fire off so many at once that most miss their target. 

We've all fallen into the bullet trap at one time or another. Bullets aren't evil. In fact, they can be very effective if targeted right. Aim is important. Following are a few trade secrets to help you score a bullseye with your next presentation. 

Don't Make Me Think

Keep each bullet clear, concise and to the point. If your bullets contain sentences, they are probably too long. Sentences are best spoken.

Like newspaper headlines, bullet points don't need perfect grammar. Strip them down to their bare essential. You don't need a verb and a subject. Leave out conjunctions (and, but, or) and prepositions (of, for, by, through). Keep them short and loaded for bear.

Avoid Eye Sweeps

This is one of the most common mistakes rookie presenters make. Your audience is sitting perhaps twelve to hundreds of feet away. They're staring at a large screen full of words and images. From that distance every new line of information requires a head turn.
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Are you presenting your story in its most dramatic form? Are you hooking enough new clients to keep your company thriving?

We pour our love of music, art & writing into every presentation to give you more than just boring old bullet points. Our team of artists & storytellers turn ordinary slide shows into Dream Presentations. Visit iDig Presentation's Portfolio and see how we’ve helped other businesses like yours bridge the gap from mediocre to magnificent.

Sincerely,
Dan Grant

President