Content Creation

Why Put A Rhino In Your Presentation?

Create Content With A Voice

You have less than ninety seconds to capture the attention of your audience. If you fail to get their attention at the beginning, how will you keep it at the end when you give your call to action? What do they want? Ask any of them and they’ll say, "What's In It For Me?"

They’re distracted, the rooms noisy, they’re fiddling with their cell phone or talking to their neighbor, the lights dim… Suddenly a rhino appears on screen. Are you kidding me?

A rhino gets their attention. Not because it’s funny, but because it’s unexpected.

You can substitute "rhino" with a startling statistic or sensational quote relevant to your subject. You might pick an analogy that compares two unrelated items but illuminates an obscure topic. Or ask a question directly to the audience. What ever you choose, once you have their attention, keep it simple. Don’t make them think. And don’t ever forget, your audience has one only concern, "WHAT'S IN IT FOR ME." Tell a story that solves their problems.

Clarity Is Key

We create content with a voice. It's your voice, your words, your product or service, YOUR STORY. A voice that speaks to your audience's passions. We help you flesh it out, bring it to life, leap of the screen and into an action driven message. One that gets an emotional response.

Clarity is key. Not bullet points. Bullet points kill presentations. You are the most important part of the presentations. People trust a person, not a faceless business. Tell a narrative. A story with a beginning, middle, and end. Let us show you how. Call today for free quote.

Copywriting Content Creation PowerPoint Presentations

Key Concepts

  • What's In It For Them?
  • Focus Before Flow
  • Command Attention
  • Clarity Of Voice
  • Target Emotions

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